FMCGs generally sell fewer and less than sustainable consumer products at lower prices and margins. However, they also sell at higher volumes, which have given FMCGs the reputation of “flying off the shelves.” But before FMCG distributors can use these large volumes, it is necessary to put your products on these shelves. A distributor must develop a well-defined and well-built strategy to be able to stand out among the many other FMCG distributors who are looking for limited shelf areas. We looked at three tips here to help you get started.
- First of all, be sure to look into your competition: its prices, its volumes, its preferred outlets, so that you can compete accordingly.
- Secondly, do not sell consignments unless you are confident you will quickly sell your product and retailers will reliably pay for you.
- Thirdly, invest time in establishing ties with shop owners and managers because this trust is based on good agreements and partnerships.
You’ll be able to take a well-earned lead in the 2021 competition to fill shelves and sell FMCGs by following these three tips