Nescaf� is a brand of coffee made by Nestl�. It comes in many different forms. Nestl� began developing a coffee brand in 1930, at the initiative of the Brazilian government, to help to preserve the substantial surplus of the annual Brazilian coffee harvest. In the United States, Nestl� used the Nescaf� name on its products until the late 1960s. Later, Nestl� introduced a new brand in Canada and the US called Taster's Choice, which supplanted Nescaf� for many years. The company continues to sell Taster's Choice as a separate product, branded as superior to Nescaf� and higher priced.