Consumer goods are items purchased for the average consumer’s consumption. They are classified into three types: durable goods, nondurable goods, and services. Nondurable goods have a shelf life of less than one year, whereas durable goods have a shelf life of three years or more. The fastest-moving consumer goods are the most common type of consumer goods. They are nondurable because they are consumed quickly and have a short shelf life.

Fast-moving consumer goods (FMCG) are used by nearly everyone daily. They are small-scale consumer purchases made at a produce stand, grocery store, supermarket, or warehouse outlet. Milk, gum, fruits and vegetables, toilet paper, soda, beer, and over-the-counter drugs such as aspirin are all examples.